Sweetwater Brewing sits on a dead-end road in an industrial park in the shadow of I-85 near downtown Atlanta and you better be looking for it if you want to find it. No big fancy signs or touristy glitter. This is a working brewery that just happens to have a huge tasting room with a spacious bar that allows folks in for a few hours three days a week. For $12 we got a souvenir glass and 5 tasting tickets. The pours while not full glasses were generous and easy to get thanks to several tap stations despite the surprisingly big crowd that was there. I started with their new seasonal pilsner, Road Trip, and thought it was quite good for what it was. If I have got to drink pilsner, let it be fresh from the brewery. I next opted for the Georgia Brown, a solid brown ale that makes Newcastle pale in comparison. I went for the Blue next which is my wife's favorite. This was my first time having it on draught and it was delightful. I burned my last two tickets and one of wife's on my beloved IPA and the pure draught taste and aroma just blows me away every time.
The quick tour was bit ho-hum with a glorified bartender leading it. He seemed to have rather limited knowledge on the brewery and the brewing process. For example, my wife asked him why the Blue states that it is a "malted beverage" on their bottles and a not a "beer." He had no answer as to why and also admitted he never noticed the label saying that. (how about more beer and less pot, dude?). By the way, a malted beverage is technically a beer, but when flavoring is added to the original beer (for example, blueberries) then legally it can be described as a malt beverage. Despite our Jeff Spicoli tour guide, the Sweetwater operation looks slick and impressive. Our tour guide did reveal the important information I mentioned earlier about Sweetwater not pasteurizing their beer as they aim for quality not quantity. The biggest monetary drawback to non-pasteurized beer for a brewery is of course shelf-life and by that accord Sweetwater is only available in Georgia and it's surrounding states. It's that dedication to real beer taste and quality that makes this microbrew industry such a great thing.